Internet tutorials are powerful marketing strategies. You can use them as a branding strategy. In this article, we are going to discuss the advantages and disadvantages of using tutorials as part of your branding strategies.
You can use two different types of internet tutorials to make your brand known to your intended market.
One type, which is the most popular and overrated, is the post tutorials. You publish these tutorials through the blog section of your site. The problem with these tutorials is many people are using this strategy. For example, you are publishing a web designing internet tutorial. Try searching the keywords “web designing internet tutorial” in one of the major search engines. You will get a result of around 3 million pages. That is a lot of competition out there.
The major advantage is its management.
Publishing a blog is cheaper and easier. Spare an hour to two hours of research, the same hours to construct the post and another hour to edit your post. When you are satisfied with the content, you hit publish and you are done. Of course, you still have to make some changes when one of your readers remarks an error on your post. All you need to do is edit the post in your blog and update it.
The second setback for this internet tutorial strategy is the poor generation of important conversion leads. The competitors are so many that your post, despite being high quality, is buried. If you are not optimizing your posts with proper keywords and are not sharing, constantly, to your social media accounts, you won’t get any attention from your target audience.
The second type is video and audio tutorials.
Now, let us continue with the keywords “web designing internet tutorial”. You will get results of around 450,000 video results. Could you imagine the difference? With lesser competitors, you have higher chances of getting to the top pages of video results. The major disadvantage, however, is the cost. You will need to spend more money on creating and editing the video. You will need professionals to make the video pleasing to your reader’s eyes and ears.
Moreover, the cost of maintenance is higher too. The greatest benefit you can get from video internet tutorials is higher chances of getting conversions. We know that every online business wants conversion leads instead of merely visits. With good video and audio effects, conversion leads can go up to 30% or maybe higher.
Let ‘s face it. People tend to watch videos, instead of, read a post. Combined your videos with a good headline, you will definitely catch your reader’s attention.
However, in order to succeed in using video tutorials, there are certain things to consider.
First, provide a transcript for your videos. Search engines have a hard time indexing videos and audios. To help them index your video internet tutorials, always create a short description of the videos.
Second, keyword matching is still part of your strategy. Include the appropriate keywords in your video title and your transcript.
Third, share your own videos. After uploading the videos on a video sharing site, take the time to share them on any of your social media accounts. You can also link a video from your blog posts or the other way around.
Fourth, include a call-to-action at the end of the video tutorial. Without any call-to-action, your efforts will not produce any conversion leads. A lot of companies who create internet video tutorials forget to do this.
How do video tutorials affect your branding strategy plans? People remember a video commercial better than a text. The same concept applies to video internet tutorials. With the use of a proper keyword to include in your video title and transcript, we know your videos will accumulate views in no time.
Furthermore, Video tutorials are similar to post tutorials. Make the tutorials short, very informative and entertaining. Get straight to the point.