Making Online Tutorials

Long time ago, we were just curious on everything that we have asked ourselves how those things were done and made. Before, we could only gather information through books, materials, and personal explorations and discoveries. When the internet was introduced to the public, we went to different websites to gather information. This routine has become progressive until we have reached the moment where knowledge-sharing became easy by just having the needed gadgets and a reliable internet connection

Online Tutorials Marketing

Internet is also the reason behind that brainstorming has also become uncomplicated for those who do a professional research. For the intensive analysis, it is now important that a researcher must coordinate with a reliable information system company like SEOExplode. For people who work under research and statistics, the said company can be of help in research needs such as search engine optimization (SEO) and web analytics and reporting.

Teaching through the Internet

There are people who browse through the internet to satisfy their burning curiosity. There are also people who do research online to enhance their skills and talents. If we have the experience and expertise on a niche, we can help them through tutorials. We, as the one who give instructions and informative details, already find convenience in the internet towards giving and sharing knowledge and insights to the aspiring youth.

Like in the music world where passion and technicalities collide, there are people out there willing to have intensive learning through online tutorials. Internet lessons are apparently more affordable than the one-on-one learning method. Lots of music experts can be readily and easily found in different websites. If we have talent in music, we can teach the learners devotedly, and in return, they may subscribe and share our website to the public. Through a profound understanding, we see this social relationship as mutual.

Aside from music that is common in some online tutorials, there are also ways of knowledge-sharing that we see in the internet. There are certain things that individuals would like having, but they don’t know where to start. We can help them have their wants like providing a “Do-it-Yourself” or DIY tutorial.

Apart from the tutorials we provide, tips gained from what we have in our expertise, such as life-coaching, can be useful to the audience. Although people are a unique individual, most people who have hectic schedules cannot handle the day-to-day situation anymore. Through the internet, we could be able to help every individual with their life quest by giving them a piece of advice and helpful tips.

Media for Online Tutorials

In giving tutorials, we have the option to combine video and text. This will depend on what our website’s function is. Videos can help the learners to fully understand the topics because the lessons are elaborated visually. Videos can be used as a medium for a lecture that involves methods and step-by-step techniques. While we can record video tutorials, we can also encode texts if we find it more convenient than video recording. This text approach is more about technical lessons enabling the learners to explore more through their creative thoughts.

Making Online Tutorials

If we know that many people are already patronizing our works, then it’s about time to get a reliable information technology company.

Things to Remember in Making Online Tutorials

The reason some people choose to browse for online tutorials is they want to have the quality in a certain thing without costing too much money. Another reason is that there are some services or products that are not available in their places, that’s why they choose to just make their own materials and the likes.

In documenting tutorials, we must also put the brand name that we have used. Through this, we are able to give our readers an idea whether it is doable or not. There are materials that are not available in some countries. We must also consider putting the price so that the readers will have an idea on what the total cost would be. In giving online tutorials, we must take note we are also liable for what we have taught.

SEO 101

SEO is the process of placing a website on top of the organic search engine results page. It is one of the leading online marketing strategies and techniques today.

Choosing the Right Keyword

Before you start the SEO work on your website, you should choose the right keyword to focus. A keyword is a word or phrase that people use to find your products and services on search engines such as Yahoo, Bing, and Google. You are allowed to target three to five keywords in three months and then move on to another set of keywords after three months. Here are some tips that you can use in choosing the right keywords:

  • Do a keyword research and choose keywords drive a lot of traffic.
  • Choose keywords that are specific and location-based.
  • Avoid general and single word terms. For example, if you sell women’s bags in New York, you should target the keyword “bags”. You can target “women’s bags for sale New York” instead.

SEO Techniques

There are two types of major SEO techniques, namely:

  1. On Page Optimization

This is the process of placing the keywords on various parts of the website, including the meta tag, title tag, and actual content. These parts of the website are crawled by search engines when searching for websites that are related to a specific keyword. So, you have to make sure that keywords are positioned strategically in these areas.

  • Make sure that you have a search engine friendly URL. Shorter URLs are SEO Techniquesmore likely to have better search engine rankings.
  • Use Body tags such as H2, H1, and H3. These tags are used by crawlers to identify important content.
  • Observe the right keyword density. You can’t just stuff the keyword on your articles as this may lead to penalties. So, to make sure that your SEO work has sustainable results, you must keep your keyword density to two to five percent.
  1. Linking or Off Page Optimization

Linking is a powerful technique that has been used by many SEO experts. It is the process of strategically placing links to your website on more popular and reputable website. It drives more traffic to your website and it also increases the visibility of your site on the internet.

In searching for websites that are relevant to a specific keyword, search engines crawl on links. This is the reason why linking is considered as the most powerful SEO strategy to date.

But, not all linking techniques are the same. Some techniques are more effective than others. Here are some effective linking tips that you can use for your SEO work.

  • Avoid buying links from dubious websites and link farms as this can get you banned by search engines.
  • Try different kinds of linking techniques such as forum posting, blog comment posting, or writing articles as a guest on more popular and established blogs.
  • List your website on reputable online directories such as Yellowbook, Foursquare, Whitepages, LinkedIn, OnTopList, Blogged, and Bigger Blogs.

Types of SEO

There are two major types of search engine optimization, namely:

  • Black Hat SEO – This type of SEO work uses unethical techniques and strategies that violate the rules of search engines. These techniques Types of SEOinclude keyword stuffing, hidden keywords, hidden links, using link farms, blog spam, parasite hosting, cloaking, and many other tricks. These techniques are actually effective, but they offer short term results.
  • White Hat SEO This SEO type yields slower, but sustainable results. The techniques used in White Hat SEO are compliant to the rules and regulations of search engines. This type of SEO is best for websites and businesses who want long term results.

Benefits of SEO

Well, SEO is becoming more and more popular because it is effective and cost effective. It drives traffic to the website and it allows businesses to target specific types of people. It has a great ROI and it helps improve the online presence of your business. When it is done right, SEO is an investment that yields great results.

Branding Strategy

Internet tutorials are powerful marketing strategies. You can use them as a branding strategy. In this article, we are going to discuss the advantages and disadvantages of using tutorials as part of your branding strategies.

You can use two different types of internet tutorials to make your brand known to your intended market.

InternetOne type, which is the most popular and overrated, is the post tutorials. You publish these tutorials through the blog section of your site. The problem with these tutorials is many people are using this strategy. For example, you are publishing a web designing internet tutorial. Try searching the keywords “web designing internet tutorial” in one of the major search engines. You will get a result of around 3 million pages. That is a lot of competition out there.

The major advantage is its management.

Publishing a blog is cheaper and easier. Spare an hour to two hours of research, the same hours to construct the post and another hour to edit your post. When you are satisfied with the content, you hit publish and you are done. Of course, you still have to make some changes when one of your readers remarks an error on your post. All you need to do is edit the post in your blog and update it.

The second setback for this internet tutorial strategy is the poor generation of important conversion leads. The competitors are so many that your post, despite being high quality, is buried. If you are not optimizing your posts with proper keywords and are not sharing, constantly, to your social media accounts, you won’t get any attention from your target audience.

The second type is video and audio tutorials.

web designingNow, let us continue with the keywords “web designing internet tutorial”. You will get results of around 450,000 video results. Could you imagine the difference? With lesser competitors, you have higher chances of getting to the top pages of video results. The major disadvantage, however, is the cost. You will need to spend more money on creating and editing the video. You will need professionals to make the video pleasing to your reader’s eyes and ears.

Moreover, the cost of maintenance is higher too. The greatest benefit you can get from video internet tutorials is higher chances of getting conversions. We know that every online business wants conversion leads instead of merely visits. With good video and audio effects, conversion leads can go up to 30% or maybe higher.

Let ‘s face it. People tend to watch videos, instead of, read a post. Combined your videos with a good headline, you will definitely catch your reader’s attention.

However, in order to succeed in using video tutorials, there are certain things to consider.

First, provide a transcript for your videos. Search engines have a hard time indexing videos and audios. To help them index your video internet tutorials, always create a short description of the videos.

Second, keyword matching is still part of your strategy. Include the appropriate keywords in your video title and your transcript.

Third, share your own videos. After uploading the videos on a video sharing site, take the time to share them on any of your social media accounts. You can also link a video from your blog posts or the other way around.

Fourth, include a call-to-action at the end of the video tutorial. Without any call-to-action, your efforts will not produce any conversion leads. A lot of companies who create internet video tutorials forget to do this.

How do video tutorials affect your branding strategy plans? People remember a video commercial better than a text. The same concept applies to video internet tutorials. With the use of a proper keyword to include in your video title and transcript, we know your videos will accumulate views in no time.

Furthermore, Video tutorials are similar to post tutorials. Make the tutorials short, very informative and entertaining. Get straight to the point.